AI-powered data transformation

Transform Complex Data with AI by Your Side.

Clean, map, merge, enrich, and validate your data through a guided experience that combines AI assistance, SQL flexibility, and human control.

  • Guided by AI from raw data to business-ready information
  • Structured across Bronze, Silver, and Gold data layers
  • Designed for both technical and non-technical users
genius · transformations / customers
Bronze
Silver
Gold

AI assistant

248 customer records use inconsistent state formats. Standardize them using two-letter state codes?

Rows 0Confidence 0%

Generated SQL

SELECT customer_id,
 upper(state_code(state)) AS state
FROM bronze.customers;

Data quality score

Transformation preview

Pending approval
CustomerBeforeAfter
Northwind LogisticsCUS-10241FloridaFL
Axiom ManufacturingCUS-10242FLFL
Meridian FoodsCUS-10243Fla.FL
Caldera SystemsCUS-10244floridaFL

Writes a standardized state column to the Silver layer. Source values are preserved in Bronze.

Guided transformation

AI Guides You Through Every Transformation

Genius analyzes your data, identifies potential issues, and recommends the next steps. Review each suggestion, make adjustments when needed, and remain in control throughout the process.

  1. 01

    Understand Your Data

    AI analyzes columns, formats, relationships, missing values, duplicates, and inconsistencies.

  2. 02

    Receive Recommendations

    Get clear suggestions for cleaning, standardizing, mapping, merging, enriching, and validating your data.

  3. 03

    Review and Approve

    Preview exactly what will change, inspect the affected records, and approve or modify the recommendation.

  4. 04

    Apply the Transformation

    Once approved, Genius performs the transformation and displays the resulting dataset.

AI recommends. You decide. Genius transforms.

Structured data transformation

Move from Raw Data to Trusted Business Information

Organize and transform your data through Bronze, Silver, and Gold layers, creating a clear and governed path from source data to analytics-ready information.

Bronze layer

Preserve Your Raw Data

Ingest and store data from applications, databases, APIs, files, and spreadsheets while maintaining the original source structure.

  • Preserve original source data
  • Track ingestion history
  • Maintain source-level traceability
  • Prepare data for transformation
Silver layer

Clean and Standardize Your Data

Correct inconsistencies, standardize structures, combine sources, validate fields, and create reliable datasets.

  • Clean and format data
  • Remove duplicates
  • Standardize names and values
  • Map fields across systems
  • Merge multiple data sources
  • Validate data quality
Gold layer

Create Business-Ready Information

Turn validated data into governed tables, business rules, calculated fields, and analytical models ready for reporting and decision-making.

  • Apply business rules
  • Build consolidated datasets
  • Create calculated fields
  • Prepare analytical models
  • Publish trusted reporting data

From raw data to reliable decisions—one governed layer at a time.

Simple by design

You Don’t Need to Be a Data Expert

Genius makes complex data transformation easier to understand and manage. Its intuitive, guided experience helps users complete transformations without requiring advanced data engineering expertise.

  • Guided transformation steps
  • Plain-language AI recommendations
  • Visual previews before changes are applied
  • Reusable transformation workflows
  • Complete visibility into every change
  • Advanced controls available when needed

Ask Genius

“Group these accounts into financial categories.”

Suggested transformation

Map 1,412 GL accounts into six reporting categories using your chart of accounts, then write the result to silver.accounts.

Affected rows · 0

4010 · Product revenueRevenue
5120 · Freight inCost of sales
6300 · Marketing spendOperating expense

Nothing changes until you approve. The mapping is saved as a reusable workflow.

The simplicity of a guided experience, with the power of a modern data platform.

Work your way

Transform Data with AI or SQL

Describe the outcome you need in natural language, work directly with SQL, or combine both approaches. Genius gives every user the flexibility to work in the way that best matches their skills.

Describe the outcome

Merge these tables using customer ID

Try

  • Standardize all customer names
  • Merge these tables using customer ID
  • Remove duplicate invoices
  • Create a gross margin column
  • Group these accounts into financial categories

Proposed transformation

Join silver.customers with silver.contracts on customer_id, keeping every customer and flagging 37 contracts with no matching customer for review.

0 rowsAwaiting your approval

Ask in plain language. Work in SQL. Or use both.

Human control

AI Finds Opportunities. You Approve the Changes.

Genius evaluates your data and recommends ways to improve its quality, consistency, and structure. Every recommendation is presented for review before it is applied.

AI recommendation · data quality

Awaiting review

We found 248 customer records with inconsistent state formats. Would you like to standardize them using two-letter state codes?

Affected rows
0
Confidence
0%
Current examples
“Florida”, “FL”, “Fla.”
Proposed value
“FL”

The transformation normalizes the state field in the Silver layer against a governed reference list. Bronze source values stay untouched, and the rule is versioned so it applies to future loads.

No change is made until you approve.

Before and after

RecordBeforeAfter
CUS-10241FloridaFL
CUS-10243Fla.FL
CUS-10248floridaFL
CUS-10252FLORIDAFL
CUS-10260FlFL

Transformation history

  • Today · 09:14Standardized 1,412 GL account categoriesApproved by M. Duarte
  • Yesterday · 17:02Removed 86 duplicate invoicesApproved by R. Alves
  • Yesterday · 11:40Mapped supplier IDs across 3 entitiesApproved by data steward

Flexible data infrastructure

Use Our Data Environment—or Connect Your Own

Transform data in a secure environment managed by Genius or connect your existing database, warehouse, or data lake. The guided transformation experience remains consistent regardless of where your data is stored.

Genius-Managed Environment

Use a secure and scalable data environment managed by Genius, with the infrastructure required to centralize, transform, and prepare your data.

  • Managed infrastructure
  • Centralized data foundation
  • Scalable storage and processing
  • Simplified platform management
Ingestion · storage · compute · governance — operated for you

Your Existing Environment

Connect Genius to your existing database, data warehouse, or data lake while keeping your data within your current infrastructure.

  • Keep your current data architecture
  • Connect existing databases and warehouses
  • Maintain control over data location
  • Use the same Genius transformation experience
  • PostgreSQL
  • Microsoft SQL Server
  • Snowflake
  • Amazon Redshift
  • Google BigQuery
  • Databricks
  • Amazon S3
  • Azure Data Lake

Your data. Your infrastructure. The same guided transformation experience.

Transformation capabilities

Everything You Need to Prepare Trusted Data

Use a complete set of AI-assisted and SQL-based capabilities to turn fragmented source data into reliable, business-ready information.

Data cleaning

Correct malformed, missing, and inconsistent values across every source.

Field mapping

Align fields across systems into one shared structure.

Table merging

Join and consolidate related tables into unified datasets.

Data enrichment

Add reference, derived, and third-party attributes.

Data validation

Enforce rules and constraints before data reaches the Gold layer.

Deduplication

Detect and resolve duplicate records with review.

Format standardization

Normalize dates, currencies, units, and codes.

Schema transformation

Reshape, pivot, and restructure tables for analytical use.

Business rule application

Encode your definitions once and apply them everywhere.

Calculated fields

Create derived metrics with governed, versioned logic.

Data quality checks

Monitor completeness, accuracy, and freshness over time.

SQL transformations

Drop into SQL whenever you need full control, with AI on hand to explain or fix any query.

Turn Disconnected Data into Trusted Information

Transform raw data across Bronze, Silver, and Gold layers with AI guidance, SQL flexibility, and complete control over every change.